Struggling to Market Your EdTech to Educators?

Let’s Change That With Digital Marketing for EdTech.

If you’re finding it hard to get your solutions in front of the schools, teachers, and education leaders who need them—you’re not alone. Spyre specializes in digital marketing for edtech companies, helping you reach just the right educators with data-driven, personalized strategies tailored to the education space.

See What Our Clients Have to Say

Michael B.,

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“Spyre is an exceptional marketing partner for education companies! Their team offers extensive knowledge, experience, and expertise, making them invaluable to any organization focused on growth.”

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Mary W.,

Former Marketing Director, ParentPowered

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“Working with Spyre is like a warm hug.”

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Jim O.,

K–12 Solutions Consultant, Red Rover

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“Spyre shows a genuine grasp of the issues. They really work at gathering and assembling quality info. I remain impressed with Spyre as a content partner.”

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Some of OurFavorite Chapters

Smart EdTech brands partnered with Spyre—and saw results worth sharing.

CAMPAIGN: Destination Success

Goal: Generate qualified leads and position the brand as a thought leader in future-ready education.

Approach: Spyre launched a multi-channel campaign timed to teachers’ planning cycles, offering a free classroom resource packed with skill-building activities, real-world insights, and performance-based assessments to support college and career readiness.

Result: 300% increase in collateral downloads, making it one of the client’s top-performing lead magnets to date.

WEBSITE: Student Success Agency

Goal: Elevate the site’s usability, sharpen the messaging, and ensure the experience matches the strength of SSA’s work with students and schools.

Approach: Spyre refreshed the site’s architecture, streamlined content for clarity and persuasion, and enhanced visual hierarchy and functionality to support conversions across key user journeys.

Result: A site that better reflects SSA’s value, improves visitor engagement, and positions the brand as both mission-driven and scalable.

CASE STUDY: Clarksville Montgomery, TN

Goal: Build credibility with district decision-makers and demonstrate the real-world impact of Red Rover’s absence management solution.

Approach: Spyre conducted a deep-dive interview with Dr. Erica Christmas, CMCSS Director of Classified Employment, and shaped her story into a narrative-driven asset highlighting measurable value and authentic voice.

Result: A flagship customer story featured across Red Rover’s marketing channels—positioning the brand as innovative and educator-trusted.

Full-Service MarketingTailored for the EdTech Universe

Branding & Messaging Development

Build a brand educators recognize and trust.

Email Design & Programming

Deliver emails that look great, get delivered, and drive action.

Social Media & Display Advertising

Engage educators with high-impact ad campaigns.

Content Development & Video Production

Generate leads with blogs, videos, eBooks, case studies and more.

Webinar Planning, Marketing & Coordination

Host events that educate, engage, and convert.

Social Media Strategy & Execution

Connect with educators where they scroll.

Web Design & Development / UI/UX

Create digital experiences that are as smart as your solution.

Search Engine Optimization

Climb the rankings and get found by the people who matter most.

Education Marketing Consulting

Get expert insights to sharpen your strategy and accelerate results.

Why Leading EdTech CompaniesTrust Spyre

For more than 20 years, Spyre Marketing has partnered with edtech innovators to craft smart, creative, and educator-first marketing strategies. We know how to spark real engagement—and real results.

Companies Love UsWe Speak Educator, Fluently

From new legislation and funding shifts to current instructional strategies, Spyre understands the world educators live in and the factors that drive their decision making.

We know what’s happening in district boardrooms, principals’ budget meetings, and K–12 classrooms, and we use that knowledge to craft multi-channel marketing strategies that connect you with the educators most likely to say “yes.”

Other agencies know marketing. Spyre knows education marketing, and that makes all the difference.

Ready to Grow Your EdTech Business?

Need smart strategy and real insight into the K–12 market?

Book a free 30-minute consult with Spyre CEO Emily Sumner.

Get a Free Consultation!