Capture Educators’ Attention Where They Scroll

From search to social, we craft high-impact ad campaigns that connect with K–12 education decision-makers.

Spyre helps education brands reach educators through precisely targeted advertising on Google, Meta, LinkedIn, and the education publications where your audience is engaging.

See What Our Clients Have to Say

Michael B.,

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“Spyre is an exceptional marketing partner for education companies! Their team offers extensive knowledge, experience, and expertise, making them invaluable to any organization focused on growth.”

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Mary W.,

Former Marketing Director, ParentPowered

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“Working with Spyre is like a warm hug.”

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Jim O.,

K–12 Solutions Consultant, Red Rover

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“Spyre shows a genuine grasp of the issues. They really work at gathering and assembling quality info. I remain impressed with Spyre as a content partner.”

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Some of OurFavorite Ad Plays

These leading education brands partnered with Spyre to launch strategic ad campaigns that drove awareness, leads, and measurable impact.

Kognity Eureka! Phenomena-Based Learning Campaign

Goal: To position Kognity as a trusted resource for NGSS implementation and drive qualified leads.

Approach: Spyre created a resource-rich NGSS implementation toolkit and promoted it with Google Display, LinkedIn, and Datia ads targeted to district curriculum decision makers.

Result: Increased visits to Kognity’s NGSS toolkit landing page, steady downloads, and expanded reach with target educators.

spyre-illuminate-science-of-reading-campaign

Illuminate Education Science of Reading Campaign

Goal: Deliver thought leadership and practical how-tos to help schools and districts strengthen reading practices.

Approach: Spyre wrote and designed retargeting and LinkedIn ads and variety of ads that ran in leading education publications including SmartBrief and Chalkbeat.

Result: Within the first 4 months of its launch, Illuminate Education’s Science of Reading Playbook generated 1,623 downloads and 68 demo requests.

ParentPowered Absenteeism Campaign

Goal: Drive educator engagement and lead generation by sharing actionable strategies to reduce absenteeism.

Approach: Spyre ran A/B tested LinkedIn and Google Display Ads promoting a free infographic with practical, research-backed steps. Creative was tailored by platform to maximize clicks and relevance.

Result: Strong engagement and lead generation, reinforcing ParentPowered’s role as a trusted resource for schools and families.

Ad Campaigns That Drive ResultsWhere It Matters

Google Display Ads

Targeted PPC campaigns that drive high-intent traffic and measurable results.

Meta Ads

Connect with educators on Facebook and Instagram through scroll-stopping creative.

LinkedIn Ads

Reach district leaders and decision-makers with precise B2B targeting.

Publication Advertising

Boost visibility and credibility with ads in trusted media like EdWeek and SmartBrief.

Why Digital Ads & Social MediaWork for Education Brands

Digital ads aren’t just for awareness, they’re for action. With the right strategy, platforms like Google, Meta, LinkedIn, and industry publications can help education brands reach educators directly, spark engagement, and drive real results. For more than 20 years, Spyre Marketing has partnered with edtech innovators to craft smart, creative, and educator-first marketing strategies. We know how to spark real engagement—and real results.

Companies Love UsWe Speak Educator, Fluently

From new legislation and funding shifts to current instructional strategies, Spyre understands the world educators live in and the factors that drive their decision making.

We know what’s happening in district boardrooms, principals’ budget meetings, and K–12 classrooms, and we use that knowledge to craft multi-channel marketing strategies that connect you with the educators most likely to say “yes.”

Other agencies know marketing. Spyre knows education marketing, and that makes all the difference.

Ready to Grow Your EdTech Business?

Need smart strategy and real insight into the K–12 market?

Book a free 30-minute consult with Spyre CEO Emily Sumner.

Get a Free Consultation!