By Christine De Baca
By Christine De Baca
Social media can be a powerful platform to reach potential customers. But with so many options available — from Meta and X to LinkedIn and TikTok — our clients often struggle with knowing which channels to prioritize and how to align their social media strategy with their marketing goals.
Understanding who is on which channel and how they are interacting with that channel in a professional capacity is key to creating an effective social media strategy that maximizes a company’s return on investment.
In the field of education, school and district leaders are usually the ones making decisions and are an important group to communicate with. However, teachers, school counselors, and school librarians also have significant influence in the decision-making process. Companies should create customized social media campaigns for each group to effectively connect with the appropriate individuals using the right messaging.
It’s also important for a company to define clear goals for their social media marketing. For B2B companies in the education space, social media is typically best for:
Once you’ve identified who you want to target, it’s time to select the right social media channel for your audience. Check out our free tipsheet to learn the “who, what, why, and where” of major social media channels — Facebook, LinkedIn, X, and YouTube.
The tipsheet includes details on which channel is best for school leaders versus teachers/counselors, and it includes advice by platform on how to customize your strategy to cater to the needs of a particular audience. It will help you and your team target the educators you’re most interested in connecting with and align your messaging to their specific needs.
After you select the right social media channel for your audience and goals, follow these general tips and best practices to further enhance your social media marketing:
We hope you find our social media tips helpful as you craft and refine your social media strategy. If you would like help executing effective social media campaigns that deliver strong results and return on investment, our social media experts would be glad to help! Contact us to learn more.
Christine has been with Spyre Marketing since 2016, helping K–12 and Higher Education companies enhance and execute their marketing strategies, launch effective campaigns, craft compelling narratives, and interpret marketing analytics. In her free time, she enjoys spending time with her husband and kids, exploring the world, cooking and enjoying good food, hiking, and embracing adventure.