What is targeted messaging? What’s the payoff? And how do you get started? And most importantly, what does it have to do with Taylor Swift? Get answers to these questions and more in Spyre Marketing CEO Emily Garner Sumner’s guest blog for partner Strategos.
Here’s a sneak peak…
Targeted messaging and targeted marketing go hand-in-hand. With targeted marketing, specific audience segments are identified and then delivered custom content that aligns with their preferences, interests, behavior, and demographics. For targeted marketing to be effective, targeted messaging is a must. Targeted messaging articulates the value of your solution through the lens of each audience’s needs, priorities, and goals. If you’re selling edtech software to a principal, their needs and concerns will be vastly different from those of a classroom teacher or district IT director. That’s why generic “student success” messaging doesn’t cut it.
